Posts Tagged ‘Beam Position’

Marketing is the key to the success of the company’s baby food. Here are some of the excellent form of various marketing programs, which were at first launch Sprouts Baby Food Inc. used again in the spring of 2006.
Public Relations Campaign
- Vehicle: deliver e-mail press release, hand-media kits, phone calls to the most important goals.
- Media Kit: cooler, birth announcement, press release, profiles, menus, etc.
- Goal: Awareness; Topics
- Objective: The local newspaper (the food editors, business editors), local TV, local Radio.
Doctor Direct mail campaign
- Vehicle: Direct Mail
- Letters, brochures, prescription pad / patient info Sprouts
- Objective: awareness, get the docs to refer patients Sprouts
- Objective: Pediatricians and health way
Midwife / doula campaign
- Vehicle: E-Mail
- Objective: awareness, midwives and doulas Get the patient to refer Sprouts
- Objective: midwives and doulas area.
Mommy Network Campaign
- Vehicle: E-Mail
- Objective: awareness, you go to our Website, new orders
- Do target: list mom / online communities on Yahoo Groups.
Diaper Baby Bundle Service
- Vehicle: Flyer added to the beam position Diaper Service
- Objective: awareness, new orders
- Offer: 20% discount on pre-order
- Purpose: Choose the ZIP codes, 500 + people
Poster / flyer campaign
- Vehicle: posters, flyers, tear sheets, etc.
- Objective: awareness, new orders
- Offer: 20% discount on pre-order
- Objective: neighborhood parks, playgrounds, community centers, centers of birth, toy stores, libraries and meeting places mom.
Summer Festival campaign
- Vehicle: Flyer Print baby spoon, give-a-way
- Objective: awareness, new orders
- Offer: 20% discount on pre-order
- Objective: People with children who participate in summer events destination, street, etc.
Ad Campaign Launch
- Vehicle: Baby Hall / Mama / magazines for parents
- Quarter page ad
- Objective: awareness, new orders
- Offer: 20% discount on pre-order
Make Your Own-class products for babies
- Vehicle: Classes offered in local grocery stores in mommy groups, etc.
- Objective: Social projects, awareness
- Range: n / a
- Deadline: September
Subscriber’s campaign website
- Vehicle: Our Site
- Visit Objective: Capture e-mail addresses, and general categories of people who are interested in our site so we can market them in the future.
- Offer: Subscribe to the newsletter, offers, reminders, you can create a gift for a friend of transfer, to find etc.
Advertising Web Directory
- Vehicle: Google AdWords, Yellow Pages. com, Super Pages. com, etc.
- Objective: Head to our website
- Range: n / a
- Deadline: September
Farmer’s Market Campaign
- Vehicle: Area farmers’ markets
- Objective: awareness, small individual units sales during the Pre-Launch
Special Offers / Promotions
Baby Shower Gift Set
- Description: Create a special gift for those who want to give as shower bars.
- Packaging: gift basket with spoon logo Sippy Cup logo, logo T-shirt, mock-food containers and a voucher for X weeks of work.
- Price: $ 20 + cost of service
Spoilsport
- Description: The sale of the house (a la Tupperware)
- Details:
oHostess page of instructions that contains one ounce of a sample of all the products’ package per person.
oHostess takes orders
oHostess receive free food, discounted services, etc. It offers a subscription.
Corporate Program Mom
- Description: Online service Mamas locally based companies. We will provide food to their office.
Win
- Description: Sign up on our website, to the drawing of a month of free month of food for infants.
Photo Contest
- Description: Monthly competition. People, send us photos of their little cutie eating or in the kitchen. The winner receives 12 4 oz containers of baby food.
Client Referral
- Description: make file (someone who the customer is), free food at the next show.